ElizabethFrick (@ElizabethFrick)

Rules for a better blog But also think 'search engines'. Of course, in order to be read by more people, it's a good idea to be 'understood' successfully by search engines too. But this should in no way hinder readability by humans. I'm not a marketer or SEO specialist and I won't go into detail on how best to structure your blog to maximise discoverability. There is plenty of material on the internet for that. However, there are a few elementary things that everyone should know: Integration with https://essayassistant.net/ (and other social networks) is a must on many levels. 70% of SofiaValley's traffic comes from Facebook and this is normal; Choose a clean and minimalistic (from an HTML point of view) theme, preferably HTML5 based; Use appropriate tags and categories; Use keywords wisely, links to other valuable sites are also important; Size matters (of posts) ;) If you use WordPress, there is a plugin that can do almost all your SEO work; Read Yoast; But don't overdo it. Keep the authenticity of the blog. Don't become a techcrunch type marketing weapon. Write by the rules of the internet. A vast majority of blogs are very poorly written in terms of internet capabilities. They lack any links for more information, are rarely structured properly, and are difficult to scan and find the information we are looking for. We've already discussed this topic once, so I'll just highlight the main points: Lots of links; Easy to scan text; Short articles; Short and clear title (up to 5-6 words); Clean language; For more information - "The 5 rules to write better web articles". Don't turn into a marketing blog. A blog should be personal. No one likes fluff, marketing statements, press releases, sponsored content, etc. It's very unfortunate when a company that has a good, successful blog decides to turn it into a marketing weapon. A blog is a blog. It is the author's personal opinion, experience and willingness to share valuable information. Blog = personal opinion + valuable information. When a blog loses that connection between the author and the reader, the whole blog loses its meaning. A corporate blog that simply posts company news such as new hires, new products, pictures from team building, picnic, etc. is a news section. Not a blog. Write regularly. Write a lot. It's very important to maintain a consistent and regular schedule for publishing new posts. I aim(x) for 1 post https://essayassistant.net/blog/how-to-write-a-rhetorical-analysis/. And it really does have an effect. Your readers know what to expect. You keep their interest and they feel the blog is alive. Regular writing leaves a very positive impression. Everyone was very pleasantly surprised by my schedule (when I had it :) ).