Jiggyjaguar (@Jiggyjaguar)

📻 Radio has a talent retention problem — and it’s self-inflicted. For decades, top personalities have used broadcast radio to build loyal audiences… only to migrate those audiences to owned platforms. What’s surprising isn’t that talent does this. It’s that radio companies continue to enable it. This creates a fundamental issue: 👉 The platform invests in audience growth 👉 The talent captures the long-term value In my latest Substack, I break down why this continues to happen — and what radio companies should be doing differently. 🔗 Read here: https://open.substack.com/pub/jiggyjaguar/p/radio-keeps-kicking-itself-in-the?r=48icr&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Curious to hear from others in broadcast and digital media — Is this fixable, or is the shift already complete? #Radio #MediaStrategy #Broadcasting #DigitalTransformation #ContentStrategy #Leadership #AudienceGrowth