King Arthur Flour has taken a knee and excommunicated King Arthur from their company logo after 230 years. King Arthur was a straight white male and offended non-whites and non-males. Play their animation below to see King Arthur ride away never to be seen again. He has been replaced by a non-offensive crown of wheat. Adjust your spending accordingly.

"We're not the type to rush into anything, but after 230 years, we’re ready for an updated name and a new logo that better represent who we are today. And it’s a pretty simple story."

kingarthurbaking.com/
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