Gab should operate like a blockchain by letting witnesses run servers in a decentralized fashion, that is what Steemit, Hive Blog, and other networks started doing some years ago, that is how you reduce costs. It is similar to Bit Torrent, IPFS, to P2P types of decentralization and distribution of networks which can be better than centralization and tyranny typically found in big tech, that is my advice to Andrew Torba @a.