Daniel Concannon (@KeepNHGranite)

Video: Man destroys prized Jack Daniels collection because the company "went woke." Setting aside my disdain for the weakness of the word "woke" to describe everything that's Anti-White, anti-nature, and pro-child-sacrifice, this post is not meant as a personal attack on the man in this video. But he embodies the wretched state of existence we have been reduced to. White people have been systematically stripped of our inherent identity - and the only substitute we're allowed for any semblance of identity is commercial fucking products. Whether its Star Wars, sportsball, whiskey - whatever - the only allowable identity for Whites comes with a UPC code and increased profits for BlackRock, Vanguard, and the rest of the usual suspects who control the shares of every multinational corporation that sells us our own downfall. White people - and only White people - are taught that racial identity is evil and absurd. This results in White people adopting brand loyalty as a stand-in for who we are. Jack Daniels is the only man who should have ever built his identity around Jack Daniels. When a brand's marketing comes into conflict with a man's values, it shouldn't trigger an identity crisis for that man. Don't get me wrong - I love the righteous anger. I love the defiance. I love the sentiment expressed here. But directing it all at something meaningless is... meaningless. What comes next? The search for a "less woke" brand? Then reinvesting your identity into that brand until it, too, turns out to be just as fake and gay as Black Rifle Cuckold Company? Look at the man in this video. In an earlier age, this guy would be landing a boat on your shore and you'd be sending your womenfolk to run and hide. He still has that DNA. But in the Anti-White, anti-male, post-op gynarchy we're under, men's instincts have nowhere to go but into "masculine" branding. Grown men then collect "masculine" trinkets to display in the "mancave" that their wife gave them permission to build in the basement. The entire Anti-White/tranny agenda makes me sick - but what pains me more than seeing circus freaks on the side of booze bottles is seeing good men stripped of their true identity, stripped of their genuine masculinity, and stripped of their potential for greatness. We will not boycott our way back to a sane society. I'm not suggesting anyone keep buying these products - but with the way the system is structured, the entire market has been captured by the worst people on Earth, and the masses will never collectively withdraw from the system they depend on no matter how much that system signals its hatred for them. If we're going to overturn the inhuman order that has been imposed on us, it's going to require a reawakening of who we are. A good place to start is with the outright rejection of any and all identity-by-product. Our identity is in ancient blood and ancient soil. It does not require approval from focus groups. It cannot be purchased on a shelf. Our identity is inborn, and anyone who wants to replace it with some idea from a boardroom is our enemy.