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Thinking of writing a book? Don’t rest on your laurels, or hardies 😀, when your book is “done”. Start creating a buzz about your book while it’s in the process of getting published. And while a lot of times we focus on and equate success with the book launch, yeah you want to have a good launch, but think about long term. Long term is where the sustainability is… If you want to be successful, you need to market your butt off!

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