Jane Mayfield (@janemayfield)

Most law firm websites are glorified brochures.That's why they don't convert. Legal clients arrive stressed and make trust decisions in seconds. If your page doesn't show jurisdiction, practice scope, and what happens after contact — all above the fold — they're gone. The fix isn't more design. It's treating your landing page like an intake system, not a marketing asset. ✅ Fit signals first ✅ Trust proof before the form ✅ Staged intake, not a 20-field questionnaire ✅ Always offer a phone off-ramp Full breakdown → https://unicornplatform.com/blog/legal-consultation-landing-pages-in-2026/