Marc Evan Aupiais (@marcaup)

When it comes to lawyers, people need more than advertising to use you. Nothing is as powerful as word of mouth. But how do you build a reputation? By doing, not just speaking. Go the extra mile and you will get business from it. Always manage expectations, break each task up into easy to do chunks, and keep your client informed, including of delays. Make sure you double check the law even if you know it. A lawyer does not know the law but where to find it and how to spin its truthful threads of story and differences into a just right narrative. Law changes, and memories are imperfect. Always refer to your written law books, and check even the Internet in case you missed a change. Other lawyers write online too. Listen. Speak. Then do.