You build a website, you do your best to optimize it for search engines, and then nothing much happens. Well, the search engines have a good idea where you are (I explain how in the next section), so for many types of searches, if they think it's a local search, they can provide local results even if you don't tell them your location. So why isn't my site on Google - it was last week? Although the measurement is still at an early stage, it's still useful to understand the difference between text and voice commands. Google has a tool that tests your page speed, how mobile friendly your website is and provides a detailed report that you can use to optimise your site (for speed and ease of use). Can a SEO freelancer be as good as using an SEO agency? If you see a link building company advertising with a flashing, poorly designed "CLICK HERE NOW!!!" style banner ad on a website, that probably isn't a good company. Imagine, for example, that you Googled online encyclopedia and Wikipedia did not show up. How do you identify and fix Google penalties when you realise that there is a problem?