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<br /><br /> If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. For example, if a news publication runs a story that references one of your recent blog posts, they'll be in charge of posting the link to it. Have you considered adding <a href='https://gazhall.com/video-marketing-mix.html'>video as part of your marketing</a> mix? That said, it's worth noting that even if you aren't getting authority benefits from inbound links on certain domains, they can still be valuable to you, earning you referral traffic and brand exposure. Your site needs to be responsive, or at least optimized for mobile, and all your images, video, and content should load quickly and completely across all web browsers and devices. Is <a href='https://gazhall.com/content-marketing.html'>content marketing</a> seperate to SEO? Tomorrow, a competitor might change their title and their CTR might be higher than yours. Compare your site to competitors that rank well in search engines. Was the <a href='https://gazhall.com/google-mobile-friendly-update.html'>mobile friendly Google update</a> from April 2015 important in the grand scheme of things?

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