At most, a title tag should have one strong keyword, and that keyword should be the one most relevant to your business, not the one with the highest competitive advantage. Unfortunately, most search marketers only implement a link quality audit after they've already been hit with a penalty. Can I update google analytics using PHP programming language? It depends on your way of seeing things and what it has actually done for users and the world of organic research. They can click on the link that leads to your websites, which can support conversion or give you the possibility to use it in link baiting. If you're looking for SEO Yorkshire - is this a good search choice? Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. That doesn't mean you shouldn't use videos, just that you should understand that they don't help much with SEO (a subject I go into in more depth in article 22). Who is my ideal customer - is there such a thing?