However, many people and companies are still actively involved in syndicating their own content. To make it easier to see the difference between each format, I used them on the same type of schema. How does Google determine page quality for its SERPs? This is one reason why a post or page needs to be created while keeping the search intent of the users in mind. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to help you rank. Do changes to site content affect SEO? Tell the search engine that you have used one of these methods and ask it to verify the file. The robots meta tag is blocking articles individually. How does one go about building links to benefit SEO?