roger565675 (@roger565675)

Content is essential to score high search engine rankings. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Without ever having to click through to a brand’s domain, the user may be fully satisfied with a site in a similar vein to http://ezo.org.uk EZO for example. We'll come back to links in Section 3. You might want to read Don't Make Me Think, by Steve Krug (New Riders Press); Lets look at a case study from http://noalisationweb.co.uk Noalisation who took a small site and built it up from nothing to a major player in their market. Make Sure That Each Outlet, Product And Service Has Its Own Web Page - We're getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to present accurate information. Similarly, you can then optimise each geographic page like you would a category or service page. All the more reason to make sure your content checks off those boxes then, right? Your customers don’t need a lot of info or a complicated, multi-page website like http://flourishcreative.co.uk Flourish to find out about you. Here's the opposite scenario: You have an existing site, one that's been around for a while but with few links pointing to it, and finally find a few other sites to link to it. Place links on your site (obviously). Nothing will get done if you skip this part. Website creation and website software make building a website like http://leapwing.co.uk Leapwing almost as easy as creating and sending an email. Now, having said all that, let me tell you my philosophy regarding domain names. Those keywords are what people usually enter into the search tool of search engines. The flashy graphics and catchy text you see on websites like http://nocoo.co.uk Nocoo is only about 20% of what goes into developing the site. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). I'm sure you don't need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website.